"What's in a name? That which we call a rose/By any other name would smell as sweet;”
- William Shakespeare, Romeo and Juliet, Act II, Scene II
- William Shakespeare, Romeo and Juliet, Act II, Scene II
The Many Macintoshes
Once upon a time, a Mackintosh was a rather unglamorous looking raincoat made in Britain. Then, on January 24, 1984, the word Macintosh (without the letter ‘k’) acquired a new meaning: a personal computer manufactured and sold by Apple Computers, Inc. This computer was sold with two applications developed by Apple: MacWrite and MacPaint. Thus was born the brilliant nickname that would stick to every subsequent computer product that Apple released – “Mac”. In both Apple’s products and their marketing, this nickname has played out in a delightfully unforeseen but meaningful way.
Posts
