The Japanese Total Design Idea

My conception of Japanese Society has been shaped mainly by films. For images of the traditional, rule-bound, society of aesthetes, there were Akira Kurosawa’s brilliant films, set in the age of the Samurai. To get the essence of a rapidly modernizing society that still retained its gentle traditional core, I saw Yasujiro Ozu, especially his masterpiece Tokyo Story (1953). For an outsider’s view of contemporary Tokyo, there was Wim Wenders’s Tokyo-Ga (1985); and for an insider’s conception of a fantasy Japanese world, there is, of course, Hayao Miyazaki. But to find an object that encapsulated all these ideas in one compact envelope of cuteness was completely beyond my expectations.


When I entered the Sanrio store on 42nd Street in New York, I was prepared to encounter a cult that I did not understand. Sure, I have little cousins who have Hello Kitty lunch boxes, and who tote tiny pink Hello Kitty bags, but I could not conceive how people of all sizes, ages, and genders found something they liked on shelf after shelf of Hello Kitty madness. Yet, there they were: picking out not just toys and stationery, but laptop cases, iPhone covers, and even rear view mirrors with a mouthless Kitty saying ‘Hello!’ to them.  I joined them, scanning every item, not willing to believe that anything in all this madness could possibly appeal to me. But on a shelf right near the entrance to the store, I found it: a Hello Kitty Dairi-bina.